From Television to YouTube – Where Is Georgia’s Audience Going?
Key Takeaway Georgia’s audience is not abandoning television in one movement; it is watching video on different screens, at different times and under different rules. In the 2024 national survey,
Can AI Fill Georgia’s Labour Shortage?
Georgia’s labour-market challenge is not a simple shortage of people. The country can simultaneously have relatively high unemployment and employers that cannot fill particular roles. In Q2 2026, Geostat reported
AI Is Blurring the Line Between Sales and Marketing – What It Means for Georgia
Key Takeaway Agentic AI is weakening the old boundary between marketing and sales. Customers experience one relationship with a company, while many organizations still divide advertising, lead generation, CRM, sales,
Wine, Hazelnuts or Mandarins: Which Georgian Product Is Most Exposed to Climate Change?
Climate change threatens Georgian agriculture through more than lower output: it can alter quality, harvest timing, disease pressure and the economics of entire regions. Applied mechanically to 2025 production, a
From Content Creator to Business Owner – A New Model for Georgia’s Creator Economy
The next stage of Georgia’s creator economy is not simply more videos, followers or sponsored posts. The decisive shift begins when a creator converts attention into assets they own: products,
How Many Meetings Does a Georgian Company Hold Unnecessarily?
A one-hour meeting with eight employees does not cost one hour. It consumes eight person-hours. If held every week, it uses 384 person-hours a year. At Georgia’s average business-sector wage
AI Is the Tourist’s New Guide – What This Means for Georgia
Where Georgia’s New Economic Spaces Are Emerging
Why Foreign Tourists Are Spending Less in Georgia
Is Georgia Heading for a New Construction Wave?
Half of Georgia’s Exports Still Go to CIS Countries
