How Airbnb Is Reshaping Tbilisi’s Rental Market — and Why Long-Term Rentals Are Disappearing
In recent years, the sharp increase in Tbilisi’s rental prices has raised concerns, but one key factor remains underexamined: the growing share of apartments listed on Airbnb and the platform’s
Why a Recession Might Be the Best Time to Launch a New Product
The Summer 2025 issue of MIT Sloan Management Review examines an unexpected marketing strategy — launching new products during economic downturns. At a time when most companies instinctively cut budgets,
Why Are Furniture and Appliance Sales Declining in Georgia While Service Spending Surges?
In May 2025, spending on furniture and household appliances in Georgia showed a clear decline, even as other categories saw strong growth. According to TBC Capital’s Consumer Spending Tracker, card
POS Terminal Boom in Georgia: How It’s Reshaping Small Business Payments
By 2025, digital payment infrastructure in Georgia is expanding most visibly through the rapid growth of POS (Point of Sale) terminals. According to the National Bank of Georgia, as of
Which AI Roles Are Missing in Georgia — and Why Aren’t These Positions Developing?
Georgia’s AI job market has grown noticeably in recent years, with new openings and rising demand for both technical and non-technical talent. But according to BTU’s 2025 research, there are
Shifting Educational Landscape: What Makes Georgia’s Universities the New Regional Magnet
The 2024–25 academic year marks a pivotal turning point for Georgia’s higher education sector. With official data showing enrollment of 187,800 students across the country’s universities, Georgia is not only
Nostalgia in Georgian Advertising – From Gen Z to Gen Alpha
AI Is Reshaping Consulting – How Much Can a Georgian Company Save?
