Growing Old Before Growing Rich: Global Experience and Georgia
Population aging is increasingly becoming a defining challenge for many developing economies. While advanced countries generally became wealthy before experiencing significant demographic aging, a growing number of middle-income countries are
How Georgian Business Uses Artificial Intelligence
A study conducted by BTU researchers in 2026 shows that interest in artificial intelligence is growing in Georgian business, although its use has not yet been fully adopted. Some companies
What Do Georgian Consumers Trust — Recommendations, Brand, or Price?
A 2026 study conducted by Business and Technology University (BTU) among 3,200 respondents found that recommendations are the primary source of consumer trust in Georgia. While 59.3% of respondents trust
AI Investment Attractiveness in the South Caucasus
Armenia leads the region’s AI race in 2026, powered by the $4 billion Firebird AI factory – the largest tech infrastructure project in South Caucasus history. Georgia ranks second as
Global Demand and Growth Trajectories in Digital Marketing
Digital marketing is no longer just a growing trend—it has become the core infrastructure of how businesses communicate with consumers. The shift has been so rapid that the logic of
Is digital marketing becoming the dominant or only form of marketing?
Digital marketing has become the dominant form of marketing globally, but it is not becoming the only one. Today, digital channels account for more than 70% of global advertising spend
