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Recent Posts

Wine, Hazelnuts or Mandarins: Which Georgian Product Is Most Exposed to Climate Change?

BTU Research Team
September 4, 2026

From Content Creator to Business Owner – A New Model for Georgia’s Creator Economy

BTU Research Team
September 4, 2026

How Many Meetings Does a Georgian Company Hold Unnecessarily?

BTU Research Team
September 3, 2026

AI Can Multiply Average Ideas – How Can Georgian Business Preserve Originality?

BTU Research Team
September 3, 2026
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How Often Do We Replace Our Smartphones — and What Does It Really Cost the Planet?

August 7, 2025

For many people, replacing a smartphone feels like a routine upgrade — a better camera, a faster chip, or a sleeker design. But what seems like a personal choice is,

What Hides Behind the Price of Rent in Tbilisi: The Invisible Burden of Utility Costs

August 7, 2025

When searching for a rental apartment in Tbilisi, one number always stands out — the monthly rent. Whether it’s 1000 GEL, 1500, or listed in USD, it’s presented as the

Food Producer Prices Rise by 3.7% — What Does It Mean for Georgian Consumers?

August 7, 2025

In June 2025, the Producer Price Index (PPI) for food products in Georgia rose by 3.7% compared to the same month last year (source: Geostat). This increase significantly contributed to

How Airbnb Is Reshaping Tbilisi’s Rental Market — and Why Long-Term Rentals Are Disappearing

August 6, 2025

In recent years, the sharp increase in Tbilisi’s rental prices has raised concerns, but one key factor remains underexamined: the growing share of apartments listed on Airbnb and the platform’s

Why a Recession Might Be the Best Time to Launch a New Product

August 6, 2025

The Summer 2025 issue of MIT Sloan Management Review examines an unexpected marketing strategy — launching new products during economic downturns. At a time when most companies instinctively cut budgets,

Why Are Furniture and Appliance Sales Declining in Georgia While Service Spending Surges?

August 6, 2025

In May 2025, spending on furniture and household appliances in Georgia showed a clear decline, even as other categories saw strong growth. According to TBC Capital’s Consumer Spending Tracker, card

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Changes in Global Coffee Prices – Impact on the Georgian Market

October 22, 2024
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Todays Pick

Georgia Does Not Need to Sell More Wine-It Needs to Sell Each Bottle for More

Georgia Does Not Need to Sell More Wine-It Needs to

September 2, 2026
An AI Data Centre in Georgia – How Much Electricity and Water Would It Need?

An AI Data Centre in Georgia – How Much Electricity

September 2, 2026
AI Is Reshaping Consulting – How Much Can a Georgian Company Save?

AI Is Reshaping Consulting – How Much Can a Georgian

September 2, 2026
How stable is Georgia’s 7.9% economic growth?

How stable is Georgia’s 7.9% economic growth?

September 1, 2026
Why AI Needs a Grammar of Georgian, Not Just More Georgian Text

Why AI Needs a Grammar of Georgian, Not Just More

September 1, 2026
Georgia’s exports are growing nine times faster than imports

Georgia’s exports are growing nine times faster than imports

September 1, 2026

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