When Advertising Gets More Expensive — Why Customer Referrals May Become Georgia’s Most Valuable Growth Channel
Key Takeaway For Georgian businesses, acquiring customers is becoming more expensive while the quality of paid traffic is increasingly uneven. New international research suggests that referred customers may represent a
A Resume Is No Longer Enough: How Georgian Candidates Should Prove AI Skills in Hiring
A new stage is beginning in the labor market. A few years ago, candidates could write on their resumes that they knew Excel, PowerPoint, data analysis, social media, programming or
AI Is Changing the Invisible Work of the Office: What This Means for Georgia’s Labor Market
When people discuss the impact of artificial intelligence on work, attention often goes to programmers, creative professions, medicine, education or customer service. But one of the most important labor-market changes
Artificial Intelligence in E-commerce: Global Trends and Georgia
Artificial intelligence in e-commerce is moving from a background tool to an independent actor: it searches, compares, decides and buys on the shopper’s behalf. This analysis from BTUAI examines agentic
AI Costs Are Rising: What Georgian Businesses Should Consider Before Artificial Intelligence Becomes a Budget Risk
Artificial intelligence adoption in many companies began with enthusiasm. Employees were encouraged to use AI, test new tools, accelerate work, generate more content, write more code, analyze more information and
Georgia’s Economy in 2026: Strong Growth, Rising Exports and the New Question of Local Production
Georgia’s 2026 economic data present a strong picture: real GDP increased by 9.0% in the first quarter, exports grew by 19.8% in January-May, and local exports – exports excluding re-exports
