Analytics

The next stage of Georgia’s creator economy is not simply more videos, followers or sponsored posts. The decisive shift begins when a creator converts attention into assets they own: products,

A one-hour meeting with eight employees does not cost one hour. It consumes eight person-hours. If held every week, it uses 384 person-hours a year. At Georgia’s average business-sector wage

Generative AI can produce campaign lines, product names, packaging concepts and business ideas for a Georgian company in seconds. The speed is real. The risk is that competitors using the

Old packaging, a familiar melody, a school snack, a keypad phone or footage resembling a family video are more than decorative devices. Used well, they shorten the emotional distance between

In 2025, Georgia exported 89.7 million litres of wine and earned $267.91 million. That volume equals roughly 119.6 million standard 750 ml bottles, yet the declared export value averaged only

An AI Data Centre in Georgia – How Much Electricity and Water Would It Need? Debates about AI infrastructure often begin with chips, investment, and digital sovereignty. Yet a data