Analytics

A 2026 study conducted by Business and Technology University (BTU) among 3,200 respondents found that recommendations are the primary source of consumer trust in Georgia. While 59.3% of respondents trust

Armenia leads the region’s AI race in 2026, powered by the $4 billion Firebird AI factory – the largest tech infrastructure project in South Caucasus history. Georgia ranks second as

Digital marketing is no longer just a growing trend—it has become the core infrastructure of how businesses communicate with consumers. The shift has been so rapid that the logic of

Digital marketing has become the dominant form of marketing globally, but it is not becoming the only one. Today, digital channels account for more than 70% of global advertising spend

For decades, visibility meant ranking. Brands invested heavily in search engine optimization, carefully structuring content to appear on the first page of Google. That logic is now breaking. Discovery is

Artificial intelligence is no longer scarce—its effective use is. Over the past two years, organizations across industries have rapidly adopted AI tools, from generative models to automation systems. Yet a