Wine, Hazelnuts or Mandarins: Which Georgian Product Is Most Exposed to Climate Change?
Climate change threatens Georgian agriculture through more than lower output: it can alter quality, harvest timing, disease pressure and the economics of entire regions. Applied mechanically to 2025 production, a
From Content Creator to Business Owner – A New Model for Georgia’s Creator Economy
The next stage of Georgia’s creator economy is not simply more videos, followers or sponsored posts. The decisive shift begins when a creator converts attention into assets they own: products,
How Many Meetings Does a Georgian Company Hold Unnecessarily?
A one-hour meeting with eight employees does not cost one hour. It consumes eight person-hours. If held every week, it uses 384 person-hours a year. At Georgia’s average business-sector wage
AI Can Multiply Average Ideas – How Can Georgian Business Preserve Originality?
Generative AI can produce campaign lines, product names, packaging concepts and business ideas for a Georgian company in seconds. The speed is real. The risk is that competitors using the
Nostalgia in Georgian Advertising – From Gen Z to Gen Alpha
Old packaging, a familiar melody, a school snack, a keypad phone or footage resembling a family video are more than decorative devices. Used well, they shorten the emotional distance between
Georgia Does Not Need to Sell More Wine-It Needs to Sell Each Bottle for More
In 2025, Georgia exported 89.7 million litres of wine and earned $267.91 million. That volume equals roughly 119.6 million standard 750 ml bottles, yet the declared export value averaged only
