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Recent Posts

How to Recognize a Real AI Agent

BTU Research Team
October 16, 2026

Georgia’s Lari Deposit Boom

BTU Research Team
October 16, 2026

From AI Adoption to Business Impact

BTU Research Team
October 16, 2026

Why Raising Prices Can Be Better Than Cutting Quality

BTU Research Team
October 15, 2026
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Analytics

Wine, Hazelnuts or Mandarins: Which Georgian Product Is Most Exposed to Climate Change?

September 4, 2026

Climate change threatens Georgian agriculture through more than lower output: it can alter quality, harvest timing, disease pressure and the economics of entire regions. Applied mechanically to 2025 production, a

From Content Creator to Business Owner – A New Model for Georgia’s Creator Economy

September 4, 2026

The next stage of Georgia’s creator economy is not simply more videos, followers or sponsored posts. The decisive shift begins when a creator converts attention into assets they own: products,

How Many Meetings Does a Georgian Company Hold Unnecessarily?

September 3, 2026

A one-hour meeting with eight employees does not cost one hour. It consumes eight person-hours. If held every week, it uses 384 person-hours a year. At Georgia’s average business-sector wage

AI Can Multiply Average Ideas – How Can Georgian Business Preserve Originality?

September 3, 2026

Generative AI can produce campaign lines, product names, packaging concepts and business ideas for a Georgian company in seconds. The speed is real. The risk is that competitors using the

Nostalgia in Georgian Advertising – From Gen Z to Gen Alpha

September 3, 2026

Old packaging, a familiar melody, a school snack, a keypad phone or footage resembling a family video are more than decorative devices. Used well, they shorten the emotional distance between

Georgia Does Not Need to Sell More Wine-It Needs to Sell Each Bottle for More

September 2, 2026

In 2025, Georgia exported 89.7 million litres of wine and earned $267.91 million. That volume equals roughly 119.6 million standard 750 ml bottles, yet the declared export value averaged only

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Which Countries Are Affected by Ukraine’s Decision to Halt Gas Transit?

January 24, 2025

Inflation in Georgia: Which Sectors Are Currently Influencing It?

January 24, 2025

ChatGPT Overtakes Google Chrome in Popularity

January 24, 2025

How to Effectively Negotiate Your Salary

January 24, 2025

Trump’s Sanctions Threat: Putin and the Economic Challenges of War

January 23, 2025

Winter Cruising in the Mediterranean: Fewer Tourists and Lower Costs

January 23, 2025
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Todays Pick

The text was generated by AI – but who is the author of the idea?

The text was generated by AI – but who is

October 13, 2026
China Turned an Energy Weakness into Power – What Can Georgia Learn?

China Turned an Energy Weakness into Power – What Can

October 13, 2026
AI as a Practice Partner: Learning the Job Before Meeting a Real Client

AI as a Practice Partner: Learning the Job Before Meeting

October 12, 2026
Imports Increased by 3.4%

Imports Increased by 3.4%

October 12, 2026
Enterprise Registrations Are Rising

Enterprise Registrations Are Rising

October 9, 2026
Foreign Trade Is Growing

Foreign Trade Is Growing

October 9, 2026

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