Global Demand and Growth Trajectories in Digital Marketing
Digital marketing is no longer just a growing trend—it has become the core infrastructure of how businesses communicate with consumers. The shift has been so rapid that the logic of
Is digital marketing becoming the dominant or only form of marketing?
Digital marketing has become the dominant form of marketing globally, but it is not becoming the only one. Today, digital channels account for more than 70% of global advertising spend
The Rise of the AI Brand Visibility Specialist: How Search Is Being Rewritten by Machines
For decades, visibility meant ranking. Brands invested heavily in search engine optimization, carefully structuring content to appear on the first page of Google. That logic is now breaking. Discovery is
The Rise of AI Implementation Leads: Why Organizations Need a New Layer Between AI and Business
Artificial intelligence is no longer scarce—its effective use is. Over the past two years, organizations across industries have rapidly adopted AI tools, from generative models to automation systems. Yet a
The Great Decoupling: How Generative AI Is Reshaping the Labor Market
Artificial intelligence has entered a new phase. Previously viewed as a tool that performed specific tasks, AI is increasingly becoming a “digital teammate” capable of planning, using tools, and adapting
The Trust Gap: Quiet AI Paradox in Georgia
A recent simulation conducted by BTUAI (Business and Technology University, Tbilisi) and Pollitics (Station F, France) reveals a striking contradiction at the center of Georgia’s emerging AI landscape. According to
