A 2026 study conducted by Business and Technology University (BTU) among 3,200 respondents found that recommendations are the primary source
Armenia leads the region’s AI race in 2026, powered by the $4 billion Firebird AI factory – the largest tech
Digital marketing is no longer just a growing trend—it has become the core infrastructure of how businesses communicate with consumers.
Digital marketing has become the dominant form of marketing globally, but it is not becoming the only one. Today, digital
For decades, visibility meant ranking. Brands invested heavily in search engine optimization, carefully structuring content to appear on the first
Artificial intelligence is no longer scarce—its effective use is. Over the past two years, organizations across industries have rapidly adopted
Artificial intelligence has entered a new phase. Previously viewed as a tool that performed specific tasks, AI is increasingly becoming
A recent simulation conducted by BTUAI (Business and Technology University, Tbilisi) and Pollitics (Station F, France) reveals a striking contradiction
Artificial intelligence is often associated with programming and complex algorithms. In reality, however, the AI ecosystem is far broader. The
In 2026, the global risk landscape is becoming more polarized and unstable. According to the World Economic Forum, around 50%