Land Trade Routes Are Returning – What It Means for Georgia
Key Takeaway Disruption around the Strait of Hormuz is accelerating a broader return of overland trade routes across the Middle East. For Georgia, the important implication is not that land
China’s New Trade Routes and the Middle Corridor – What Changes for Georgia?
China is testing multiple routes to Europe at once. For Georgia, the Middle Corridor can no longer rely on being described as an alternative or shorter route: competition is increasingly
The Spoken Word Is Returning – What It Means for Georgia
Key Takeaway The balance between text and speech is shifting again. Social feeds, short video, YouTube and podcasts increasingly deliver ideas through voice and image rather than long-form text. For
Can a Legacy Georgian Brand Be Reborn for Gen Z?
Heritage becomes valuable to younger consumers only when the past is converted into a modern product, experience and invitation to participate-not when a brand simply repeats its age. FOCUS BRAND
One-Minute Series: Can Georgia Create a New Media Market?
Vertical microdrama is becoming a global industry of its own. Georgia’s opportunity is not cheap video for a small domestic audience, but export-ready stories designed for the phone and localized
Georgia’s Export Mix Is Becoming More Diverse
Main In the first five months of 2026, Georgia’s exports became less dependent on a single dominant product. Passenger cars fell from 37.6% to 23.6% of exports, while petroleum products,
Global Coffee Price Changes and Their Impact on the Georgian Market
