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Can a Legacy Georgian Brand Be Reborn for Gen Z?

BTU Research Team
September 11, 2026

One-Minute Series: Can Georgia Create a New Media Market?

BTU Research Team
September 11, 2026

Georgia’s Export Mix Is Becoming More Diverse

BTU Research Team
September 11, 2026

Chips Are Becoming Diplomatic Leverage – What Does “AI Diplomacy” Mean for Georgia?

BTU Research Team
September 10, 2026
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Analytics

Food Producer Prices Rise by 3.7% — What Does It Mean for Georgian Consumers?

August 7, 2025

In June 2025, the Producer Price Index (PPI) for food products in Georgia rose by 3.7% compared to the same month last year (source: Geostat). This increase significantly contributed to

How Airbnb Is Reshaping Tbilisi’s Rental Market — and Why Long-Term Rentals Are Disappearing

August 6, 2025

In recent years, the sharp increase in Tbilisi’s rental prices has raised concerns, but one key factor remains underexamined: the growing share of apartments listed on Airbnb and the platform’s

Why a Recession Might Be the Best Time to Launch a New Product

August 6, 2025

The Summer 2025 issue of MIT Sloan Management Review examines an unexpected marketing strategy — launching new products during economic downturns. At a time when most companies instinctively cut budgets,

Why Are Furniture and Appliance Sales Declining in Georgia While Service Spending Surges?

August 6, 2025

In May 2025, spending on furniture and household appliances in Georgia showed a clear decline, even as other categories saw strong growth. According to TBC Capital’s Consumer Spending Tracker, card

POS Terminal Boom in Georgia: How It’s Reshaping Small Business Payments

August 6, 2025

By 2025, digital payment infrastructure in Georgia is expanding most visibly through the rapid growth of POS (Point of Sale) terminals. According to the National Bank of Georgia, as of

Which AI Roles Are Missing in Georgia — and Why Aren’t These Positions Developing?

August 6, 2025

Georgia’s AI job market has grown noticeably in recent years, with new openings and rising demand for both technical and non-technical talent. But according to BTU’s 2025 research, there are

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Bread Consumption in Georgia

November 4, 2024

Trends in Clothing Production in Georgia and the Global Export Market

November 4, 2024

Average Income of the Middle Class in Georgia and Other Countries

November 4, 2024

Global Coffee Price Changes and Their Impact on the Georgian Market

November 4, 2024

Changes in Global Coffee Prices – Impact on the Georgian Market

October 22, 2024
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Todays Pick

Should Georgia Build Its Digital Exports on Work That AI Is About to Make Cheaper?

Should Georgia Build Its Digital Exports on Work That AI

September 10, 2026
AI Is Not Only Replacing Jobs – Where New Work Could Emerge in Georgia

AI Is Not Only Replacing Jobs – Where New Work

September 9, 2026
Is It Worth Building AI Infrastructure in Georgia?

Is It Worth Building AI Infrastructure in Georgia?

September 9, 2026
If AI Can Already Do the Work, How Many Managers Does a Georgian Company Need?

If AI Can Already Do the Work, How Many Managers

September 9, 2026
The Biggest Risk to Georgian Wine May Not Be Another Country – It May Be a Culture of Drinking Less

The Biggest Risk to Georgian Wine May Not Be Another

September 8, 2026
Why AI Needs Both Georgian Knowledge and the Georgian Language

Why AI Needs Both Georgian Knowledge and the Georgian Language

September 8, 2026

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