The 10 Psycho-Social Types of Georgian Consumers: What Businesses Should Understand About Customer Behavior
Executive summary Understanding consumers in Georgia can no longer be based only on age, gender, income or place of residence. The same product may carry very different meanings for different
Tbilisi Apartment Sales Are Rising: What It Means for Buyers, Investors and Service Businesses
Executive summary Tbilisi’s residential real estate market started 2026 with strong activity. According to Galt & Taggart’s market review and public registry data, 3,641 apartments were sold in Tbilisi in
More Direct Flights to Georgia: New Opportunities for Tourism, Business, Education and Regional Growth
The expansion of air connectivity is becoming a new economic opportunity for Georgia. In 2025–2026, 15 new airlines started operating in the Georgian market. In addition, the possible entry of
Growing Old Before Growing Rich: Global Experience and Georgia
Population aging is increasingly becoming a defining challenge for many developing economies. While advanced countries generally became wealthy before experiencing significant demographic aging, a growing number of middle-income countries are
How Georgian Business Uses Artificial Intelligence
A study conducted by BTU researchers in 2026 shows that interest in artificial intelligence is growing in Georgian business, although its use has not yet been fully adopted. Some companies
What Do Georgian Consumers Trust — Recommendations, Brand, or Price?
A 2026 study conducted by Business and Technology University (BTU) among 3,200 respondents found that recommendations are the primary source of consumer trust in Georgia. While 59.3% of respondents trust
