Discount Response Segments in Georgia: Who Buys by Price and Who Distrusts Cheap Products?
Discounts are a powerful tool in the Georgian market, but they do not work equally for all consumers. Some consumers see discounts as an opportunity – “now it is worth
Why the Trade Sector Is Georgia’s Largest Employer?
In the first quarter of 2026, trade accounted for the largest share of employment in Georgia’s business sector – 29.3%. This means that almost every third person employed in the
Wages Are Rising, But Inequality Remains: What Business Sector Pay Reveals in Georgia
In the first quarter of 2026, the average monthly wage in Georgia’s business sector increased to GEL 2,335.9. At first glance, this is a positive signal for the labor market:
Deal or No Deal, Oil Prices May Stay High: What Georgia Should Consider in the Coming Months
Global energy markets often react very quickly to political news. If there is hope that a war may stop, a strait may reopen or oil supply may recover, prices can
Jobs Are Growing in Georgia – But Is That Enough?
Executive summary In the first quarter of 2026, the average number of people employed in Georgia’s business sector increased to 799.4 thousand, which was 3.7% higher than in the same
Tbilisi’s Economic Gravity: Why Is Georgia’s Business Activity Concentrated in the Capital?
The first-quarter 2026 data once again reveals one of the most important structural challenges in Georgia’s economy: business activity is highly concentrated in Tbilisi. The capital accounted for 80.8% of
