Why Innovation Strategies in Georgia Often Don’t Turn Into Action — What Companies Say vs. What They Do
At first glance, data from Georgia’s National Statistics Office paints an optimistic picture. In 2024, 47% of companies said they prioritize quality, 36% focused on improving existing products or services,
How Often Do We Replace Our Smartphones — and What Does It Really Cost the Planet?
For many people, replacing a smartphone feels like a routine upgrade — a better camera, a faster chip, or a sleeker design. But what seems like a personal choice is,
What Hides Behind the Price of Rent in Tbilisi: The Invisible Burden of Utility Costs
When searching for a rental apartment in Tbilisi, one number always stands out — the monthly rent. Whether it’s 1000 GEL, 1500, or listed in USD, it’s presented as the
Food Producer Prices Rise by 3.7% — What Does It Mean for Georgian Consumers?
In June 2025, the Producer Price Index (PPI) for food products in Georgia rose by 3.7% compared to the same month last year (source: Geostat). This increase significantly contributed to
How Airbnb Is Reshaping Tbilisi’s Rental Market — and Why Long-Term Rentals Are Disappearing
In recent years, the sharp increase in Tbilisi’s rental prices has raised concerns, but one key factor remains underexamined: the growing share of apartments listed on Airbnb and the platform’s
Why a Recession Might Be the Best Time to Launch a New Product
The Summer 2025 issue of MIT Sloan Management Review examines an unexpected marketing strategy — launching new products during economic downturns. At a time when most companies instinctively cut budgets,
