Shared e-scooters have become a familiar sight on the streets of Tbilisi and Batumi, and increasingly in cities such as Rustavi and Kutaisi. In little more than six years, since the first scooters appeared in 2019, Georgia’s market has grown from one local startup into a crowded field of six competing operators. This report reviews that market as of early 2026, drawing on data verified from February to May. It covers who operates, what they charge, how large their fleets are, how the cities regulate them, and which type of rider each service suits best.
The market began in 2019, when the Georgian startup Scroll launched the country’s first sharing service across Tbilisi, Batumi and Rustavi, with early plans to reach Kutaisi. International operators followed in waves. Bolt, already Europe’s largest scooter operator, entered Tbilisi in August 2024 and quickly won riders with low prices. Yandex Go arrived in April 2025, first covering Saburtalo, Vake, Vera and parts of Chughureti, Marjanishvili and Mtatsminda. By 2026 the market had matured, with as many as seven brands running at the same time and Scroll rolling out a second generation of vehicles.
Two groups shape the competition. Scroll is the home grown brand that built the early market; the Georgian operator Kicky also ran in the past, but no current information about it is available and it appears to have stopped operating. Bolt from Estonia, Jet from Kazakhstan and the multi service app Yandex Go arrived later but expanded quickly across the South Caucasus, using aggressive pricing, subscriptions and bonus offers to gain share.
Bolt is one of the most popular choices in Tbilisi. Its per minute rate is about 0.29 ₾, with a 0.35 ₾ start fee that a 3.90 ₾ monthly Plus subscription removes entirely. On weekday mornings before 11:00 the rate drops to 0.25 ₾, a clear push toward commuters. Bolt emphasises safety, caps speed at around 20 km/h, and relies on GPS controlled parking zones.
Scroll, the original operator, charges about 0.55 ₾ a minute with a 1 ₾ unlock and a deposit of around 20 ₾, positioning itself on quality rather than low cost. The same app also offers Qari electric mopeds, and Scroll is testing second generation scooters with swappable batteries, better lighting and improved suspension. Bird operates in Georgia through Scroll, sharing the same fleet and pricing, which gives more than a million Tbilisi residents access through the Bird app.
Jet, a Kazakh operator active across Central Asia, the South Caucasus and Latin America, runs in both Tbilisi and Batumi. Per minute prices are about 0.35 ₾ in Tbilisi and 0.30 ₾ in Batumi, with hourly options near 18 ₾ and 16 ₾ and a Batumi daily pass at 22.9 ₾. Jet adds features such as renting up to 5 scooters at once, a free 10 minute reservation, pause and bonus zones. Its global fleet exceeds 62,000 vehicles, of which roughly 12 percent sit in the South Caucasus.
Among the others, toGO leads in Batumi, where topping up 25 ₾ adds 30 bonus minutes and 50 ₾ adds 65, with a small refundable hold on the card and a 15 km/h limit on the seafront boulevard. Yandex Go, the cheapest option, offers a free unlock, a 0.28 ₾ rate that falls to 0.22 ₾ with a 3.49 ₾ subscription, prepaid packages of 15, 50 and 100 minutes, automatic speed reduction in busy zones, and a minimum rider age of 18.
Across the market, per minute rates run from about 0.28 ₾ to 0.55 ₾, so the headline price almost doubles from one end to the other. Start or unlock fees range from 0 ₾ to 1 ₾, and several operators ask for a small deposit. In practice, subscriptions, prepaid packages, morning discounts and bonus minutes mean a regular rider pays far less than the headline rate, and a well chosen plan can remove the start fee completely.
Fleet sizes are mostly undisclosed, but the scale is clear. Scroll ran about 2,500 scooters in 2019, and Jet claims around 7,400 vehicles across the South Caucasus rather than Georgia alone. Most activity is concentrated in Tbilisi, while toGO leads in Batumi, especially along the seafront, and Yandex Go so far covers central Tbilisi districts.
Georgia has no single national law for e-scooters, so each city sets its own rules. In practice riders face speed limits of about 20 to 25 km/h, lowered to 15 km/h on the Batumi seafront, along with GPS based parking, green zone bonuses, geofencing that slows scooters in crowded areas, and operator guidance on safe riding. The ability to reserve several scooters at once is common across the apps.
No single operator wins on every front. Yandex Go is the budget choice for frequent riders, Bolt suits everyday commuting, and Jet rewards long or group trips with passes and multiple rentals. Scroll and Bird appeal to riders who value comfort and a newer fleet, and toGO owns the Batumi and tourist market.
Overall the picture is a small but fast growing and fiercely competitive market. Price leadership belongs to the newer arrivals, while the pioneers defend their position on service and quality. For riders, the smartest choice comes down to three questions: how long is the trip, how often do you ride, and which city are you in. For the sector, continued growth will depend on investment in newer vehicles, closer integration with taxi and delivery apps, and better cycling infrastructure.
The figures in this summary reflect publicly available sources and operator statements from February to May 2026 and may change with promotions, seasonality and municipal decisions, so the current tariff should always be checked in the relevant app. This research was prepared by the academic team of the Business and Technology University (BTU), together with BTUAI, in Tbilisi, Georgia. The full report, with detailed operator profiles, a complete tariff comparison, fleet data and all sources, is attached as a PDF.
Keywords: e-scooter sharing Georgia, electric scooters Tbilisi, scooters Batumi, micromobility, Bolt, Scroll, Jet, Bird, toGO, Yandex Go, scooter prices, subscriptions, scooter rental, urban mobility.
Citation: Business and Technology University (BTU) & BTUAI. (2026). The E-Scooter Sharing Market in Georgia. Tbilisi, Georgia.