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BTU Research Team
November 13, 2026

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Ad Spending and the Georgian TikTok Economy: A New Media Balance in the Making

Ad Spending and the Georgian TikTok Economy: A New Media Balance in the Making

In the second half of 2024, businesses in Georgia increasingly shifted toward social media advertising—especially on TikTok, where young audiences

By BTU Research Team
April 10, 2025
The Price of Labor Across Regions: Wage Disparities in Georgia

The Price of Labor Across Regions: Wage Disparities in Georgia

Wage levels vary significantly across Georgia, clearly indicating that the value of labor depends not only on a person’s professional

By BTU Research Team
April 10, 2025
Airbnb’s Influence on Tbilisi’s Real Estate Market: Transformations Driven by Tourism

Airbnb’s Influence on Tbilisi’s Real Estate Market: Transformations Driven by Tourism

Over the past years, Airbnb, founded in 2008 in San Francisco, has significantly reshaped the global tourism industry. The platform’s

By BTU Research Team
April 8, 2025
Creating a Local Sustainable Fashion Brand in Georgia Using the MIT Orbit Approach: Opportunities and Challenges

Creating a Local Sustainable Fashion Brand in Georgia Using the MIT Orbit Approach: Opportunities and Challenges

In recent years, environmental and social responsibility have become increasingly critical topics within the fashion industry. Globally, consumer awareness regarding

By BTU Research Team
April 8, 2025
Aging World and Georgia’s Challenge: Why Population Aging is a Global Social Problem

Aging World and Georgia’s Challenge: Why Population Aging is a Global Social Problem

Population aging has become one of the most pressing global challenges of recent decades, no longer confined to developed nations.

By BTU Research Team
April 8, 2025
Global Pineapple Market Trends: How Are They Reflected in Georgia?

Global Pineapple Market Trends: How Are They Reflected in Georgia?

Global demand for pineapple has been steadily rising in recent years. In 2024, the global pineapple market reached approximately $30.8

By BTU Research Team
April 8, 2025
The Pursuit of Homeownership in Georgia: Cultural Trend or Economic Strategy?

The Pursuit of Homeownership in Georgia: Cultural Trend or Economic Strategy?

In Georgia, owning a home is not just a goal—it’s considered a life norm. Many people believe that a successful

By BTU Research Team
April 8, 2025
Sheep from the South Caucasus: Georgia’s Export in a Changing Market

Sheep from the South Caucasus: Georgia’s Export in a Changing Market

In 2024, Georgia’s total export of live sheep and goats amounted to $39.9 million USD—lower than the record year of

By BTU Research Team
April 8, 2025
E-Scooters and E-Bikes in Georgia: A Market at a Crossroads

E-Scooters and E-Bikes in Georgia: A Market at a Crossroads

E-scooters and e-bikes have become a common sight on the streets of Georgia, but behind the trend lies a market

By BTU Research Team
April 7, 2025
The Road to Informational Chaos: How AI is Redrawing the Boundaries of Truth

The Road to Informational Chaos: How AI is Redrawing the Boundaries of Truth

In recent months, the internet has seen a noticeable surge in AI-generated content — images, videos, texts, and materials falsely

By BTU Research Team
April 7, 2025

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Recent Posts

Global Shipping Enters a New Phase

BTU Research Team
November 13, 2026

When urgency puts trust at risk?

BTU Research Team
November 13, 2026

How People and AI Should Share Work

BTU Research Team
November 13, 2026

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