Market Segmentation for AI-driven IT Support Services in Georgia Using the MIT Orbit Approach
The rapid growth of small and medium-sized businesses (SMBs) in Georgia has significantly increased their demand for technological support. Consequently, AI-driven IT support services are becoming especially relevant, enabling SMBs
Deferred Payments, Instant Spending: How BNPL Is Shaping Consumer Behavior in Georgia
In the past two years, Georgia’s digital financial services market has undergone significant changes, and one of the fastest-growing trends is the spread of the “Buy Now, Pay Later” (BNPL)
Tbilisi Real Estate Market Slows Down, but Primary Market Shows Growth in Select Districts
February 2025 data reveals a clear slowdown in Tbilisi’s real estate sector. Overall apartment sales declined year-over-year, with both the primary and secondary markets experiencing a drop in transactions. Sales
IT Sector Boom in Georgia: Employment and Salaries Reach Record Levels
In recent years, the information technology (IT) sector in Georgia has been developing so rapidly that it is now seriously considered the “future engine of the economy.” According to a
Inflation vs Reality — Why Official Numbers Don’t Always Match What We Feel
According to Georgia’s National Statistics Office, annual inflation in March 2025 stood at 3.5%. On paper, this is considered a moderate and manageable rate—especially compared to the double-digit inflation seen
Women in Georgia’s IT Sector: A Growing Presence Amid Persistent Gaps
Georgia’s IT sector is one of the country’s fastest-growing economic fields, but its rapid expansion has not been accompanied by full gender inclusion. By 2023, women accounted for only 24%
