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Recent Posts

Will AI Preserve the Georgian Language?

BTU Research Team
August 31, 2026

Two Hours a Week: AI Could Free 32 Million Hours in Georgia’s Public Sector

BTU Research Team
August 31, 2026

Why Georgian Businesses Should Start AI Transformation with Work

BTU Research Team
August 31, 2026

Can Georgia Reach Large Markets With Small AI Teams?

BTU Research Team
August 27, 2026
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Analytics

Ad Spending and the Georgian TikTok Economy: A New Media Balance in the Making

April 10, 2025

In the second half of 2024, businesses in Georgia increasingly shifted toward social media advertising—especially on TikTok, where young audiences have already migrated. While traditional media still offers stability and

The Price of Labor Across Regions: Wage Disparities in Georgia

April 10, 2025

Wage levels vary significantly across Georgia, clearly indicating that the value of labor depends not only on a person’s professional role but also on the region in which they work.

Airbnb’s Influence on Tbilisi’s Real Estate Market: Transformations Driven by Tourism

April 8, 2025

Over the past years, Airbnb, founded in 2008 in San Francisco, has significantly reshaped the global tourism industry. The platform’s business model is relatively straightforward: it allows property owners to

Creating a Local Sustainable Fashion Brand in Georgia Using the MIT Orbit Approach: Opportunities and Challenges

April 8, 2025

In recent years, environmental and social responsibility have become increasingly critical topics within the fashion industry. Globally, consumer awareness regarding environmental damage caused by fast-fashion practices has grown significantly, fueling

Aging World and Georgia’s Challenge: Why Population Aging is a Global Social Problem

April 8, 2025

Population aging has become one of the most pressing global challenges of recent decades, no longer confined to developed nations. According to the United Nations, by 2050, around 22% of

Global Pineapple Market Trends: How Are They Reflected in Georgia?

April 8, 2025

Global demand for pineapple has been steadily rising in recent years. In 2024, the global pineapple market reached approximately $30.8 billion, with an average annual growth rate of around 3.8%.

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Global Coffee Price Changes and Their Impact on the Georgian Market

November 4, 2024

Changes in Global Coffee Prices – Impact on the Georgian Market

October 22, 2024
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Todays Pick

The World Is Hunting for Critical Minerals – What Does Georgia Have?

The World Is Hunting for Critical Minerals – What Does

August 27, 2026
When the Economy Grows but Employment Does Not – AI’s New Paradigm

When the Economy Grows but Employment Does Not – AI’s

August 26, 2026
Georgia’s Large-Scale Railway Renewal – Why It Is More Than a Train Project

Georgia’s Large-Scale Railway Renewal – Why It Is More Than

August 26, 2026
The Four-Day Week – What We Actually Know

The Four-Day Week – What We Actually Know

August 25, 2026
AI Has Created an Information Surplus – Attention Is the New Scarcity

AI Has Created an Information Surplus – Attention Is the

August 25, 2026
Banks Hold 71% of Georgia’s Local Government Securities – Why It Matters

Banks Hold 71% of Georgia’s Local Government Securities – Why

August 25, 2026

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