What Do Georgian Consumers Trust — Recommendations, Brand, or Price?
A 2026 study conducted by Business and Technology University (BTU) among 3,200 respondents found that recommendations are the primary source of consumer trust in Georgia. While 59.3% of respondents trust
AI Investment Attractiveness in the South Caucasus
Armenia leads the region’s AI race in 2026, powered by the $4 billion Firebird AI factory – the largest tech infrastructure project in South Caucasus history. Georgia ranks second as
Global Demand and Growth Trajectories in Digital Marketing
Digital marketing is no longer just a growing trend—it has become the core infrastructure of how businesses communicate with consumers. The shift has been so rapid that the logic of
Is digital marketing becoming the dominant or only form of marketing?
Digital marketing has become the dominant form of marketing globally, but it is not becoming the only one. Today, digital channels account for more than 70% of global advertising spend
The Rise of the AI Brand Visibility Specialist: How Search Is Being Rewritten by Machines
For decades, visibility meant ranking. Brands invested heavily in search engine optimization, carefully structuring content to appear on the first page of Google. That logic is now breaking. Discovery is
The Rise of AI Implementation Leads: Why Organizations Need a New Layer Between AI and Business
Artificial intelligence is no longer scarce—its effective use is. Over the past two years, organizations across industries have rapidly adopted AI tools, from generative models to automation systems. Yet a
