
What Do Georgian Companies Prioritize — Quality, Product Improvement, or Customer Retention?
Innovation is not just about inventing entirely new products. Often, it starts with a basic strategic decision companies make: which direction deserves the most focus — improving quality, upgrading existing

How Air Freight Growth Is Reshaping Global Trade — and Georgia’s Role in It
For centuries, global trade was almost entirely dependent on maritime transport. With the rise of globalization and international trade, shipping routes remained the dominant arteries of the global economy, especially

SaaS Solutions for Georgian Healthcare: Startup Opportunities and Market Challenges
The pandemic made it clear across much of the world how crucial digital technologies are for the healthcare system. Georgia is no exception: telemedicine platforms, electronic health records (EHR), patient

Why Empty Office Towers Are Reshaping Global Cities
Since the post-pandemic shift toward remote and hybrid work, demand for office space has sharply declined in many cities. By 2025, what began as a temporary trend has become a

Brand Battle in the Smartphone Market: How Market Leaders Are Shifting in Georgia
As of 2024, Samsung continues to hold the top position in Georgia’s mobile device market, but its dominance is gradually weakening. According to the latest report from the Communications Commission,

Mobile Internet Boom in Georgia: Rapid Growth, Evolving Structure, and Market Leaders
As of 2024, Georgia’s mobile internet market is approaching a historic peak. According to the latest report from the Communications Commission, the number of mobile internet subscribers increased by 280,000