A New Phase of Tourism: How Much Revenue Will 2025 Generate?

The data from May 2025 clearly shows that Georgia’s tourism industry is steadily increasing its revenues and continues to serve as one of the country’s key economic pillars. According to Galt & Taggart estimates, tourism revenue in May alone reached $370 million — a 4.7% increase compared to the same month last year. From January to May 2025, total tourism earnings amounted to $1.5 billion. Although the annual growth is relatively modest at +1.2%, the industry maintains a positive trajectory.

The outlook from the research firm is even more optimistic: by the end of 2025, Georgia’s tourism revenues are expected to surpass $4.5 billion. This projection reflects a trend that has been visible for several years — in the post-pandemic era, tourism has become a kind of stress test for Georgia’s economic resilience, and the country is capitalizing on this success as a growing regional tourism hub.

Notably, in 2024, Georgia earned more than $4.4 billion from tourism — a 7.3% year-over-year increase. This underscores how quickly the sector has recovered from the pandemic and entered a new phase of development. Current-year statistics suggest that while growth may slightly decelerate, the overall revenue volume will approach record highs.

This trend presents both serious challenges and significant opportunities for Georgia’s economic policy and investment appeal. Stable growth in tourism not only implies increasing reliance on financial inflows but also calls for stronger infrastructure, improved service quality, and long-term strategic planning. At the same time, the country faces critical choices: how to maintain ecological balance and ensure sustainable regional development amid rapid expansion.

Ultimately, the 2025 data confirms that tourism remains a strategic sector in Georgia, contributing to economic diversification, foreign currency inflows, and job preservation. However, the sector’s long-term success will depend on how effectively the country can sustain this positive momentum through innovation, enhanced quality, and the integration of regional diversity.