Which Generative AI Tools Should You Use for Text Generation?

Generative AI (GenAI) tools have become an essential part of modern technology, allowing users to create, edit, and structure text content automatically. These tools are widely used in marketing, research, creative projects, and day-to-day operations, saving both time and resources while enhancing productivity.

ChatGPT, developed by OpenAI, is renowned for its high accuracy and versatility in text generation. It is ideal for generating articles, blogs, coding assistance, and answering user queries. The free version uses a limited GPT-4 model, while ChatGPT Plus offers enhanced capabilities such as full GPT-4 access, priority availability during peak times, and early access to new features for $20 per month.

Jasper AI specializes in marketing and creative content. It excels in crafting social media posts and advertising copy, making it perfect for businesses looking to enhance their branding and engagement. Jasper’s subscription plans start at $49 per month, offering a variety of integrations and tailored features.

Gemini, Google’s latest generative AI tool, is designed for producing high-quality, technical, and data-driven text. Its free version offers basic functionality, while the Gemini Advanced plan provides expanded capabilities and seamless integration with Google services at $19.99 per month.

Claude, created by Anthropic, stands out for its user-friendly interface and personalized assistance. The free version is limited to 30 messages per day, whereas Claude Pro offers unlimited use, customization options, and Slack integration for $20 per month.

Microsoft Copilot, integrated into the Office 365 suite, operates on GPT-4, making it ideal for generating content in documents, Excel sheets, or PowerPoint presentations. Access to Copilot requires an Office 365 subscription, with additional premium features available starting at $20 per month.

According to BTU’s October 2024 research, 93% of generative AI users in Georgia use ChatGPT, 23% use Gemini, 15% use Claude, and 12% rely on Microsoft Copilot. While ChatGPT remains the clear leader, other tools are also actively utilized by everyday users. You can find the full research report here.