Can a Legacy Georgian Brand Be Reborn for Gen Z?

Heritage becomes valuable to younger consumers only when the past is converted into a modern product, experience and invitation to participate-not when a brand simply repeats its age. FOCUS BRAND

Georgia’s Export Mix Is Becoming More Diverse

Main In the first five months of 2026, Georgia’s exports became less dependent on a single dominant product. Passenger cars fell from 37.6% to 23.6% of exports, while petroleum products,