Artificial intelligence has made content creation much faster, cheaper and easier. With a single prompt, a person can now generate an article, write code, create an image, draft a legal complaint, produce a song idea or build the first version of a mobile application. This is no longer only a technological novelty. It is becoming a cultural, educational, legal, media and economic reality.
Global evidence shows that AI is already changing at least five fields: books, legal texts, academic papers, apps and music. The number of e-books published on Amazon rose sharply after the launch of ChatGPT. In the United States, civil lawsuits filed without a lawyer doubled between 2023 and 2025. On arXiv, the share of papers with language influenced by AI has grown quickly. The number of apps added to Apple’s App Store each month increased sharply after the release of coding agents. Deezer estimates that AI-generated music now accounts for a very large share of new uploads to its platform.
For Georgia, this trend is especially important because the country is a small-language market with high digital engagement. In 2025, 92.0 percent of households in Georgia had internet access, 87.9 percent of the population aged 6 and older had used the internet during the previous three months, and 96.0 percent of internet users aged 15 and older used social networks. This means that AI-generated content can spread quickly in Georgia – through text, video, music, education, advertising, legal documents and everyday communication.
BTUAI assesses that the main question for Georgia is not only “Was this written by AI or by a human?” The more important question is: how can Georgia distinguish high-quality, responsible and trustworthy content from mass-produced, cheap, automated and sometimes misleading material?
Main idea
The age of AI content does not only mean that text, music or code can be produced faster. It changes the logic of value. In the past, creating content required time, knowledge, language skills, experience, technical ability, musical education, legal understanding or programming skills. Now, in many fields, creating a first version is available to almost everyone.
This democratization is a major opportunity. A person who cannot afford a lawyer may be able to formulate a complaint more clearly. A student can test an idea quickly. A small business can create marketing copy. An independent creator can experiment with music or video. A beginner entrepreneur can build an app prototype.
But the same simplicity creates a new risk. If everyone can create everything, how do we know what is high quality? What is authentic? What is trustworthy? Where is the author? Who is responsible? What happens when the quantity grows so much that systems of quality control can no longer keep up?
For this reason, AI content should not be treated in Georgia as a “technology entertainment” issue. It should be treated as a question of knowledge, language, education, media, law, science and the creative economy.
When everyone can produce text, music or code
A Georgian student receives an assignment and can ask AI for structure, arguments and a conclusion within seconds. A small-business owner writes social media ads and asks AI to generate ten versions. A young musician tests lyrics, melody or arrangement ideas with a generative tool. A consumer asks AI to explain a contract before contacting a lawyer. A person without programming knowledge tries to build a small app.
All of this can be useful. The problem begins when AI-generated text looks professional but has not been checked; when music exists but authorship is unclear; when a legal complaint is well written but legally wrong; when an academic text sounds fluent but is intellectually weak; when social media is full of content but short on trusted knowledge.
This is especially sensitive for Georgia because Georgian is a smaller digital language. If low-quality AI-generated material grows quickly in Georgian, it may become not only a media noise problem, but also a problem for the digital quality of the Georgian language.
What global data shows
Global examples show that the growth of AI-generated content is no longer hypothetical.
In books, the number of e-books published on Amazon increased sharply after the launch of ChatGPT. Researchers estimate that by the end of 2025 roughly 300,000 books were being released each month, compared with around 100,000 before the launch of ChatGPT. AI-detection tools suggested that chatbots were largely responsible for the increase.
In law, the number of civil lawsuits filed in the United States without a lawyer doubled between 2023 and 2025, reaching 41,000. In a 2026 sample of 1,600 complaints, 18 percent included language flagged as AI-generated. This suggests that AI may increase legal access, but also increase the burden on courts.
In science, the number of preprints published on arXiv has been rising for decades, but the rejection rate has also risen sharply since 2023. One study found that 57 percent of papers published in 2025 included language that appeared to be influenced by AI, compared with 12 percent in 2023.
In apps, the number of new applications added each month to Apple’s iOS App Store increased sharply after 2025. Coding agents and “vibe coding” have made it possible for people without formal coding backgrounds to build software products.
In music, Deezer estimates that around 75,000 AI-generated songs are uploaded every day, compared with 10,000 in January 2025. AI music now accounts for 44 percent of new uploads. At the same time, many listeners struggle to distinguish between AI-generated and human-made music.
All five fields show the same core trend: AI lowers the barrier to production, but raises the challenge of filtering, trust and quality.
Georgia’s digital base in a few numbers
AI content can spread quickly in Georgia because digital engagement is already high.
In 2025, 92.0 percent of households in Georgia had internet access.
Among the population aged 6 and older, 87.9 percent had used the internet during the previous three months.
Among internet users aged 15 and older, 96.0 percent used social networks.
According to DataReportal, Georgia had 3.05 million social media user identities at the end of 2025.
Digital access among enterprises is also high: in 2025, 94.9 percent of enterprises in Georgia had internet access, but only 15.3 percent had a website. This shows that access is widespread, while professional digital infrastructure and high-quality content production remain uneven.
These numbers mean two things for Georgia. First, the channels for distributing AI content already exist. Second, quality, trust and digital culture standards must develop quickly, because technological scaling can move much faster than social adaptation.
What may happen in Georgian content
The growth of AI-generated material in Georgia will appear in several areas.
The first is social media. Posts, ads, short video scripts, comments, descriptions, automated replies and campaigns will be produced faster. This can help small businesses, but it can also increase the volume of generic and low-value content.
The second is education. Students and pupils will use AI more often to prepare essays, presentations, reports and explanations. This can support learning, but if not managed properly it can weaken writing, argumentation and independent thinking.
The third is law. Citizens and small businesses will more often ask AI to draft contracts, complaints, letters or legal explanations. This may improve first-level legal access, but the risk of error will be high.
The fourth is media and information. AI-generated articles, summaries, headlines, translations and video scripts can multiply content. But without editing, source-checking and authorship transparency, media trust may be damaged.
The fifth is music and creative industries. In Georgian music, advertising, video content and design, AI will make cheap production available to more people. But this will also raise new questions about copyright, authorship, plagiarism and quality.
Why quantity itself becomes a problem
One of AI’s main effects is not only a change in quality, but an explosion of quantity. When text, music, code or images become much cheaper to produce, the market fills with more material.
This creates three problems.
First, human attention is limited. If the volume of content grows but the user’s time does not, it becomes harder to find high-quality material.
Second, systems of trust become overloaded. Editors, teachers, universities, courts, publishers and platforms must handle far more texts, complaints, papers, apps or songs.
Third, the value of good content may become less visible. If the market is filled with cheap, fast and average or low-quality material, users struggle to recognize quality work.
For Georgia, this is especially important because the Georgian-language digital ecosystem is small. In a small market, low-quality material can quickly take up significant space.
Opportunities for Georgia
AI-generated content is not only a threat. Used properly, it creates several important opportunities for Georgia.
- Strengthening Georgian digitally
AI can help scale Georgian-language texts, subtitles, translations, explanatory materials and educational content. This matters because Georgian needs more high-quality digital material.
But the key word is “quality.” If the Georgian space fills with rough, automatic and poorly edited texts, the digital quality of the language will suffer.
- Support for small businesses
Georgian SMEs can use AI for product descriptions, customer communication, advertising, social media, market research and service texts. This is especially useful for companies that do not have large marketing teams.
- Better legal and administrative access
Citizens can formulate applications, complaints or questions more clearly. But AI should remain a support tool, not a replacement for lawyers or public officials.
- New formats in education
AI can help students structure ideas, understand topics, develop arguments and plan research. However, universities must teach not only AI use, but also verification of AI outputs.
- Creative export
Georgian creators can use AI to produce English subtitles, visual concepts, music experiments, app prototypes and content for international audiences more quickly.
Key risks
- AI slop in Georgian
If low-quality automated texts, ads, video scripts and translations grow quickly in Georgian, users will find it harder to locate reliable information.
- Formal education without real knowledge
A student can submit a well-written text that does not reflect real understanding. This requires a new model of assessment for universities.
- Legal errors
An AI-drafted complaint or contract may sound correct but be legally wrong. This is especially risky for small businesses and citizens.
- Scientific noise
If the number of research texts grows while peer review and quality control cannot keep up, weak, superficial or incorrect papers become more likely.
- Copyright and creative identity
AI music, images, text and video raise a new question: who is the author, who owns the style, how should AI use be disclosed and how can human creators protect their work?
BTUAI assessment
BTUAI assesses that the explosion of AI-generated content is both an opportunity and a serious test for Georgia. It is an opportunity because a small language, small businesses, students, creators and professionals gain more power to produce, translate, explain and distribute. It is a test because quantity does not mean quality.
The main risk for Georgia is the rapid spread of low-quality automated content in Georgian. If this process is not managed, the Georgian digital space may see more noise, errors, plagiarism, legal confusion and academic formality without knowledge.
The main opportunity is to build a responsible AI content ecosystem: high-quality Georgian-language materials, transparent AI use, new assessment in education, trustworthy communication in business, human review in law and protection of authorship in creative industries.
The main conclusion is that, in the future, the question “Was this written by AI or by a human?” will not be enough. The real question will be whether the text, music, code, complaint or research is trustworthy, verified, responsible and valuable. For Georgia, this is the new measure of digital quality.
Key findings
- AI-generated content is already growing in books, legal texts, academic papers, apps and music.
- AI lowers the barrier to content production, but increases the challenge of quality, trust and filtering.
- Georgia’s high internet and social media use means AI content can spread quickly.
- The Georgian language is especially sensitive to low-quality automated content because the digital ecosystem is relatively small.
- AI can help SMEs, students, citizens and creators, but only with human review and responsible use.
- Education needs a new assessment model because AI-generated assignments do not always reflect real learning.
- In law, media and other high-risk fields, AI-generated text needs clear human accountability.
- Georgia needs new standards for AI content quality, authorship, data protection and transparency.
Data and evidence base
Global data shows that AI-assisted content growth is visible in several fields.
On Amazon, monthly e-book publication increased sharply after the launch of ChatGPT: by the end of 2025, roughly 300,000 books were being published each month, compared with around 100,000 before the launch.
In the United States, civil lawsuits filed without a lawyer doubled between 2023 and 2025, reaching 41,000. In a 2026 sample of 1,600 complaints, 18 percent included language flagged as AI-generated.
On arXiv, 57 percent of papers published in 2025 showed signs of AI-influenced language, compared with 12 percent in 2023.
The number of apps added each month to Apple’s iOS App Store increased sharply after 2025 and reached more than 100,000 per month.
Deezer estimates that around 75,000 AI-generated songs are uploaded every day, compared with 10,000 in January 2025. AI music accounts for 44 percent of new uploads.
Georgia’s data shows that the digital base for rapid AI-content distribution already exists.
In 2025, 92.0 percent of households in Georgia had internet access.
Among the population aged 6 and older, 87.9 percent had used the internet during the previous three months.
Among internet users aged 15 and older, 96.0 percent used social networks.
According to DataReportal, Georgia had 3.05 million social media user identities at the end of 2025.
In 2025, 94.9 percent of enterprises in Georgia had internet access, but only 15.3 percent had a website.
Additional research is needed for Georgia: how often students use AI in assignments, how much Georgian-language text is AI-generated, how companies use AI in marketing, what is happening in Georgian music, what share of Georgian social media content is AI-generated and how users trust such material.
Methodology
This report was prepared as part of BTUAI Research. The analysis is based on international data about the growth of AI-generated text, books, legal documents, academic papers, apps and music, as well as publicly available data on digital engagement in Georgia.
The materials are processed using analytical methods applied by BTU researchers, with the support of BTUAI.
The purpose of the research is not to evaluate any specific AI tool, but to explain a trend that may affect Georgia’s education, business, media, law, creative industries and the digital future of the Georgian language.
Limitations
Measuring AI-generated content is difficult because AI-detection tools can make mistakes and cannot always distinguish between human-written, AI-edited and fully AI-generated text.
Public statistics on AI-generated content in Georgia remain limited. The analysis is therefore based on global data, Georgia’s digital engagement indicators and interpretation adapted to Georgia’s context.
This material does not constitute legal, educational, investment or technology-procurement advice.
This material is analytical and educational in nature. It does not constitute legal, financial, tax, academic or professional advice. Before making specific decisions, consultation with a relevant specialist is required.
Sources
International analysis of the growth of AI-generated content in books, legal texts, scientific preprints, apps and music.
National Statistics Office of Georgia data on household use of information and communication technologies.
DataReportal data on social media users in Georgia.
Public statistical information on enterprise digital use in Georgia.
BTUAI analytical interpretation based on Georgia’s education, business, media, law, creative economy and Georgian-language digital future.
Frequently asked questions
Does the growth of AI content mean that human creativity is disappearing?
No. AI lowers technical barriers, but high-quality ideas, responsibility, taste, style, experience and trust remain in human hands.
What is the biggest risk for Georgia?
The biggest risk is the rapid growth of low-quality automated Georgian content, which can make it harder to identify reliable information, quality writing and real authorship.
Should AI be banned in education?
No. A better approach is to teach responsible AI use, source verification, process-based assessment and real student thinking.
How should businesses use AI in content?
Businesses should use AI as a support tool, but all public texts, advertisements, legal or financial content should be reviewed by humans.
Why is this important for the Georgian language?
If low-quality AI text grows in Georgian digital space, it can harm the language’s digital quality. Used properly, AI can increase the amount of high-quality Georgian content.
Keywords
AI-generated content; AI slop; artificial intelligence and content; Georgian language and AI; AI in education; AI and media; AI and law; AI music; AI coding; generative AI in Georgia; digital trust; BTUAI; Business and Technology University.
Citation format
BTUAI Research Team. “What Does the Explosion of Artificial Content Mean for Georgia.” Business and Technology University, BTUAI.ge, 2026.
Prepared by the academic team of Business and Technology University and the BTUAI Research Team.
Tbilisi, Georgia
BTUAI is an analytical platform of Business and Technology University that studies the impact of artificial intelligence, digital transformation, innovation, startup ecosystems, data analytics and emerging technologies on business, the economy, education and society. BTUAI materials are designed to explain complex technological and economic changes in a clear, reliable and Georgia-focused way.