The New Boom in Avocado Consumption

Avocados have become one of the most trending foods globally and in Georgia, with their rich nutrient profile, healthy fats, and versatility making them a staple in modern diets. The latest data confirms that demand is rising, as reflected in Georgia’s import numbers—avocado imports increased by 3% in January 2025.

According to official Geostat data, Georgia imported 167 tons of avocados worth $349,000 in January 2025. This marks a volume increase from 162 tons in January 2024, when the import value stood at $246,000. This upward trend highlights growing consumer interest and a rise in avocado demand within the country.

Record-Breaking Import Growth

January 2025’s import figures set a record high over the past decade. A comparison of 2016–2025 import trends shows that avocado consumption in Georgia has steadily increased each year. Once available only in large supermarkets, avocados are now found in neighborhood grocery stores and local markets across the country.

Why Has Avocado Become So Popular?

The primary driver of avocado’s popularity is the global health and wellness movement. Social media has played a crucial role in promoting avocado toast, salads, smoothies, and other healthy dishes, influencing eating habits worldwide, including in Georgia. Younger generations, particularly millennials and Gen Z, have embraced avocados as a symbol of a balanced and nutritious lifestyle.

Where Does Georgia’s Avocado Supply Come From?

Georgia primarily imports avocados from Turkey and the Netherlands.

• Turkey remains the top supplier, exporting 123 tons worth $213,900 in January 2025.
• The Netherlands, a major global avocado trade hub, supplied 44 tons worth $135,000 during the same period.

Turkey’s geographical proximity and trade agreements make it a preferred source, while the Netherlands plays a key role in global avocado distribution.

Rising Prices: A Challenge for Consumers

Alongside increasing demand, avocado prices have risen significantly.

• In January 2024, the average import price of avocados in Georgia was $1.50 per kilogram.
• By January 2025, this rose to $2 per kilogram, reflecting a 33% increase.

The price surge is driven by rising global demand, logistics costs, and inflation impacting international trade.

What’s Next for Avocado Consumption in Georgia?

Global trends suggest that avocado consumption will continue growing. The U.S., Europe, China, and Japan are all increasing their avocado imports, setting the stage for Georgia to follow suit.

One potential game-changer could be local avocado cultivation. If farmers in Georgia successfully introduce avocado production, it could stabilize prices, reduce dependency on imports, and make avocados more accessible to local consumers. With increasing demand, avocados may soon become a mainstream staple in Georgia’s culinary culture.