New AI Professions in Georgia: Why Are Prompt Engineers and Other Specialists Still Missing in the Labor Market?

The rapid development of artificial intelligence has created entirely new professional fields in the global labor market. Companies are increasingly looking for specialists who are not only responsible for coding but also ensure the proper functioning, ethical application, and high-quality output of AI systems. Among these new professions, several roles have gained particular attention: Prompt Engineer, AI Ethics Specialist, AI Trainer, and Conversational AI Designer.

Prompt Engineers work on optimizing the performance of generative AI models by crafting effective prompts that lead to more accurate, relevant, and purpose-driven outputs. This role is especially important in industries where generative AI is used for producing text, images, or code.

AI Ethics Specialists develop and monitor ethical standards for the use of AI systems to prevent discrimination, bias, misuse of personal data, and other sensitive risks. This role is growing rapidly in countries where regulatory frameworks and ethical standards are already well-established.

AI Trainers assist AI models during the learning phase — preparing training data, evaluating model outputs, and providing feedback for model improvement. This work requires both technical knowledge and domain-specific expertise.

Conversational AI Designers are responsible for structuring dialogues for chatbots and virtual assistants, ensuring more natural and efficient communication with users. These specialists are particularly essential for companies that automate digital communication with customers.

Globally, demand for these professions is growing rapidly, with many companies creating dedicated positions for them. However, according to BTU’s 2025 research, these roles are practically mostly absent in Georgia. The report shows that 85% of AI-related job postings in Georgia still focus on traditional technical roles such as Machine Learning Engineers, Data Scientists, and AI Architects. These positions mainly require classical IT expertise, while the newer professions are either rarely seen or are merged into broader job categories.

Why is this the case? Several reasons explain the situation. The first is the market scale: Georgian companies typically do not yet run projects on a scale where having a dedicated Prompt Engineer or AI Ethics Specialist becomes essential. Most technological products are imported or integrated services, while local development remains limited.

The second reason is role consolidation. In many cases, a Data Scientist handles prompt writing and ethical risk assessment, while software teams partially cover the tasks of an AI Trainer or Conversational AI Designer.

Finally, even globally, demand for some of these roles is still in the process of formation, and their standardization is not yet fully established. Therefore, at Georgia’s early stage of ecosystem development, such professions are not yet differentiated into separate positions.

These trends suggest that as AI development progresses in Georgia, these new roles are likely to emerge in the future. For now, however, they remain mostly embedded within broader technical roles.

The full study — “AI Sector in Georgia: Current Trends and Future Potential” — is available at the following link.