Luxury Car Market in Georgia

Luxury cars have always been a symbol of exclusivity, prestige, and wealth in Georgia. According to 2024 data, there are a total of 117 registered units of Aston Martin, Bugatti, Ferrari, Lamborghini, Rolls Royce, and Bentley on the country’s roads. These vehicles are not only a status symbol but also a form of investment, as their value can appreciate over time.

Statistics show that Ferrari is the most popular luxury brand in Georgia, with 40 registered units of its high-performance sports cars. Lamborghini follows with 27 units, further proving the strong interest in Italian supercars among local buyers. Bentley and Rolls Royce, which are known for their comfort and elegance, have 26 and 16 units, respectively. Aston Martin is a rarer sight, with only six vehicles registered in the country. Meanwhile, the most exclusive and expensive brand on Georgian roads is Bugatti, with only two units currently in circulation.

Bugatti cars are among the most expensive and rarest hypercars in the world. Of the two Bugatti models in Georgia, one is a Bugatti Roadster, with a starting price of $5 million, while the other is a Bugatti Chiron, which costs a minimum of $3 million. These vehicles are not only capable of reaching breathtaking speeds but are also built with the highest quality materials and cutting-edge technology.

For their owners, high-end cars are both a financial investment and a social status symbol. At the same time, global demand for these models remains consistently high, increasing their value and making them a profitable asset for collectors. The uniqueness of these brands is driven by their innovative technology, continuously developed by Ferrari, Lamborghini, and Bugatti. Additionally, luxury cars attract significant interest from collectors, who view them not only as driving machines but also as rare additions to exclusive collections.

In Georgia, the demand for Ferrari and Lamborghini is particularly strong, and it is likely that the number of these vehicles will continue to grow in the coming years.

Although luxury cars are a rare sight on Georgian roads, their presence is a clear indication that there is a high demand for exclusive and expensive automobiles among the country’s wealthiest individuals. Whether this market will continue to expand and what new brands might emerge in Georgia remains to be seen.