Ad Spending and the Georgian TikTok Economy: A New Media Balance in the Making
In the second half of 2024, businesses in Georgia increasingly shifted toward social media advertising—especially on TikTok, where young audiences have already migrated. While traditional media still offers stability and
The Price of Labor Across Regions: Wage Disparities in Georgia
Wage levels vary significantly across Georgia, clearly indicating that the value of labor depends not only on a person’s professional role but also on the region in which they work.
Airbnb’s Influence on Tbilisi’s Real Estate Market: Transformations Driven by Tourism
Over the past years, Airbnb, founded in 2008 in San Francisco, has significantly reshaped the global tourism industry. The platform’s business model is relatively straightforward: it allows property owners to
Creating a Local Sustainable Fashion Brand in Georgia Using the MIT Orbit Approach: Opportunities and Challenges
In recent years, environmental and social responsibility have become increasingly critical topics within the fashion industry. Globally, consumer awareness regarding environmental damage caused by fast-fashion practices has grown significantly, fueling
Aging World and Georgia’s Challenge: Why Population Aging is a Global Social Problem
Population aging has become one of the most pressing global challenges of recent decades, no longer confined to developed nations. According to the United Nations, by 2050, around 22% of
Global Pineapple Market Trends: How Are They Reflected in Georgia?
Global demand for pineapple has been steadily rising in recent years. In 2024, the global pineapple market reached approximately $30.8 billion, with an average annual growth rate of around 3.8%.
