A study conducted by BTU researchers in 2026 shows that interest in artificial intelligence is growing in Georgian business, although its use has not yet been fully adopted. Some companies already use AI in marketing, sales, customer communication, internal document processing, and operational processes, while others are still at the testing stage. According to the study, AI awareness is high, practical use is moderate, while systematic integration still remains at a low/moderate level.
The AI readiness index is 6.4 out of 10. This indicator shows that business already has interest, but practical knowledge and simple use cases are needed for real progress.
AI is already becoming a practical working tool for business
The study shows that AI integration in business is divided into several stages: one part already uses artificial intelligence in everyday tasks; another part tests individual functions; while a third part, despite its interest, is held back by a lack of digital skills, unprepared staff, or data security risks.
This means that Georgian business no longer sees AI only as a distant technology. The main question is now: how do we use AI so that it really saves time, reduces costs, and improves communication with customers?
The easiest entry point is communication
According to the study, the most naturally acceptable use of AI for businesses appears to be in communication: preparing texts, social media content, advertising ideas, quick replies to customers, and processing internal documents.
This also reveals the main principle – AI implementation should not start with a complex system. For many companies, the first step can be one specific task: organizing frequently asked questions, preparing sales texts, summarizing internal documents, structuring replies to customer letters, or planning social media content.
Business cares about results, not technology theory
One of the main findings of the study is that business is less interested in the theoretical side of AI. For companies, practical answers to the following questions are more important: How much time will it save? How much will it improve service? Will it reduce routine work? Will it help a small team get more done?
Therefore, communication about AI with Georgian business should be simple, practical, and results-oriented. The conversation should move from technological terms to real benefits – not about the “transformational architecture of artificial intelligence,” but about how AI can be used starting tomorrow, how it will save time, reduce routine work, and improve communication with customers.
The main barrier is knowledge and staff unpreparedness
Interest in AI is already clear in Georgian business, but many companies still do not have a clear idea of how to turn this interest into practical results. According to the study, the main challenges remain a knowledge deficit, insufficient staff training, data security issues, and a lack of experience in systematic AI implementation.
This means that today’s priority for Georgian business should not only be the purchase of new AI tools. Much more important is practical training for employees and the creation of specific use scenarios for each function – whether marketing, sales, customer service, administration, internal communication, HR, or operations. This is exactly the kind of approach that turns AI from an interesting technology into real business value.
For small and medium-sized businesses, AI can become the most accessible growth tool.
According to the study, the highest potential for AI implementation is seen in small and medium-sized businesses. For this segment, artificial intelligence can become not only a technological novelty, but also a practical tool for increasing efficiency – a means that saves time and gives small teams the ability to do more.
This is especially important for Georgia, where many companies operate with limited human resources and employees often have to combine several roles. In such an environment, AI can significantly reduce the time spent on routine tasks – from preparing letters, reports, and documents to managing social media and communicating with customers. As a result, employees have more time for the activities that truly create business value.
Key Findings
- Interest in AI in Georgian business is growing.
- AI awareness is high, but systematic integration is still at a development stage.
- The easiest area to implement is communication: texts, social media, customer replies, and documents.
- Businesses care about practical results – saving time, reducing costs, and improving service.
- The main barriers are lack of knowledge, unprepared staff, and security issues.
- For small and medium-sized businesses, AI can become an accessible way to increase productivity.
- AI implementation should start with one specific task, not with a complex system.
Data and Evidential Basis
The study was conducted in 2026 by BTU researchers in more than 100 Georgian companies, and the data analysis was carried out with the support of BTUAI. According to the results, the Georgian business AI Readiness Score is 6.4 on a 10-point scale, which indicates that companies already know the possibilities of artificial intelligence quite well, although its full and systematic use is still at a development stage.
The study shows that awareness of AI is high and interest is growing, but practical use in most cases remains at a medium level. Systematic integration of AI into business processes is at an even lower stage. At the same time, staff training and the development of new skills are named as one of the main challenges. The study also indicates that trust, data security, and responsible use remain important issues for companies, which requires additional work for large-scale AI implementation.
Why This Is Important for Georgia
AI use is no longer just a technological issue for Georgia. It is an opportunity to increase productivity, strengthen competitiveness, and develop small and medium-sized businesses.
Companies that implement AI practically and purposefully can significantly save time, improve communication with customers, speed up the preparation of content, reports, and documents, and reduce resources spent on routine processes. As a result, small teams can complete more work and achieve better results.
This is especially important for Georgia, where a significant part of the economy is based on small and medium-sized businesses. In such conditions, AI can become one of the most accessible tools for increasing efficiency and strengthening companies’ competitiveness in both local and international markets.
BTUAI Assessment
According to BTUAI’s assessment, the main value of AI for Georgian business at this stage is not a complex technological transformation. Its main strength lies in simplifying everyday work processes and increasing efficiency.
Therefore, AI implementation should begin not with technology, but with the problem: where is time being lost? Which processes repeat every day? Where does the customer need a faster response? Which tasks can be automated?
AI cannot replace business experience, knowledge, or decision-making ability. However, it can strengthen the team, reduce routine load, and speed up the processes on which companies today spend the most time and resources. That is why, in the coming years, effective use of AI can become the difference that makes one company faster, more flexible, and more competitive than another.
Article Identification
Article type: Research analytical material
Topic: artificial intelligence, business, productivity, small and medium-sized companies
Geographic focus: Georgia
Period: 2026
Source: BTU’s 2026 study on the use of AI in business
Data processing: BTUAI
Prepared by: Business and Technology University academic team and BTUAI Research Team
Platform: BTUAI.ge
Sources
BTU 2026 study: “Use of Artificial Intelligence by Businesses in Georgia”
Data processing: BTUAI
Frequently Asked Questions
What did the study show most clearly?
Interest in AI in Georgian business is growing, but systematic use is still at a development stage.
Where are companies starting to use AI most easily?
In communication – preparing texts, social media, customer relations, and internal documents.
What is holding back AI implementation?
Lack of knowledge, unprepared staff, security issues, and the absence of a clear plan.
What is the main recommendation for business?
AI implementation should start with one specific task where results are visible quickly.
Keywords
Artificial intelligence in Georgia; AI in Georgian business; business productivity; small and medium-sized businesses; digital transformation; AI Readiness Score; BTUAI; Business and Technology University; artificial intelligence Georgia; AI in business; SME productivity; digital transformation Georgia.
English Metadata
Title: AI in Georgian Business: High Interest, Early-Stage Integration
Description: A 2026 BTU study shows that Georgian businesses are increasingly interested in AI, but systematic adoption is still at an early stage.
Keywords: AI in Georgia, Georgian business, artificial intelligence, SME productivity, digital transformation, BTUAI, Business and Technology University
Country: Georgia
Institution: Business and Technology University
Platform: BTUAI
Main topics: AI, business, productivity, SME development, digital transformation
This material was prepared by the academic team of Business and Technology University (BTU) and BTUAI researchers in Tbilisi, Georgia. BTU, as a supporter of innovation, technology, and entrepreneurship, actively studies the impact of artificial intelligence, digital transformation, innovation, the startup ecosystem, data analytics, and modern technologies on various sectors of the economy and business. The market research and analytical reports prepared within BTUAI review global trends, industrial changes, AI opportunities, and directions for digital economy development.