Georgia’s Tourism Revenues Show Moderate Growth

In 2025, Georgia’s tourism sector is developing at a relatively stable, though less dynamic pace. According to the latest assessment by investment bank Galt & Taggart, the country generated $300 million in tourism revenue in April alone, bringing total earnings for January to April to $1.1 billion—virtually unchanged from the same period in 2024. This stagnation may point to a temporary market plateau or the effects of a high base year, which tend to dampen growth rates.

However, data from the National Bank of Georgia paints a slightly different picture. According to the central bank, international travel revenues in the first quarter of 2025 amounted to $826 million, reflecting a modest 2% year-on-year increase. The discrepancy between public and private assessments is likely due in part to methodological differences—while the National Bank focuses strictly on monetary flows, investment analyses may also factor in projected or estimated revenues.

Considering both global and regional trends, Galt & Taggart maintains a moderately optimistic outlook and forecasts that Georgia’s total tourism revenue in 2025 will reach $4.5 billion. This would slightly surpass the historic high of $4.4 billion recorded in 2024.

At this stage, it is evident that tourism continues to be one of the key engines of Georgia’s economy. However, the slowdown in growth signals that simply increasing the number of visitors is no longer sufficient. To ensure sustained and long-term progress, the country must diversify its tourism offerings, attract higher-spending segments, improve service quality, and invest in infrastructure. These steps will help Georgia not only retain its current standing but also lay the groundwork for sustainable growth in the years ahead.