Smartphone Imports in Georgia: Which Brands Do Consumers Prefer?

Smartphone imports to Georgia have increased significantly in recent years. In 2019, mobile phones worth $159 million were imported into the country. This number rose to $285 million in 2023, before slightly decreasing to $252 million in 2024 (source: Geostat). The peak in 2023 was likely influenced by the strengthening of the Georgian lari – when the national currency appreciates, the value of imports measured in dollars rises even if the quantity stays the same.

The smartphone market increasingly reflects clear consumer preferences. Buyers now prioritize advanced cameras, fast processors, and high-resolution displays. 5G compatibility is already a key factor for younger urban users, while long battery life and fast charging matter most to those who rely on their phones heavily throughout the day.

As of March 2025, the most popular brand in Georgia is Samsung, holding around 38% of the market. Apple comes in second with 24%, followed by Xiaomi at 17.5% (StatCounter). Together, these three brands dominate nearly the entire smartphone market. Other manufacturers like Realme and Google occupy only small segments, though interest in Google’s Pixel series is growing among tech-savvy users.

In Georgia, the choice of smartphone is often shaped not just by price but by country of origin, brand reputation, and word-of-mouth recommendations. Many buyers stick with Samsung simply because they had a good experience with a previous Galaxy model. Apple users tend to stay loyal to the brand due to its ecosystem – the iPhone works seamlessly with MacBooks, Apple Watches, and other devices. Xiaomi appeals strongly to those seeking maximum features for an affordable price, although interest in the brand’s premium models has been rising in recent years.

Today’s Georgian smartphone shopper is more informed than ever – reading comparisons, watching video reviews, and rarely buying based solely on appearance or price. As a result, brand success in Georgia is no longer driven by price alone; it depends on a balanced offering of quality, support, and trust.